Tara grew up in Columbus, Ohio. She graduated from the University of Colorado at Boulder in 1993 with a business degree with an emphasis on management information systems. She first joined Vail Resorts in 2010 as a project manager in the IT department. She managed the development of what would later become the EpicMix app, and oversaw the original design of Guest Connect — the software that allows guests to secure lift tickets, ski school classes, and other activities during their stay.
In 2010, Tara also became Mayor of the Town of Jamestown, a small, historic town located in the foothills west of Boulder. While she originally expected her biggest challenge in the role would be barking dogs, she had no way to know what was to come. In September 2013, devastating floods consumed the town, destroying most of its roads, infrastructure and many homes. Jamestown was nearly wiped out, and most of the residents couldn’t return home for 10 months due to the lack of drinking water, accessible roads and emergency services. Tara stepped away from her role at Vail Resorts to fully dedicate herself to Jamestown’s recovery. She led the town’s ambitious recovery effort for nearly three years, working closely with state and federal agencies and local residents to rebuild and recover.
Tara returned to Vail Resorts in 2016 and helped support integration efforts for Whistler Blackcomb after its acquisition. She became Chief of Staff for then-Chief Marketing Officer Kirsten Lynch, who is now the CEO of Vail Resorts, in 2017. With a strong desire to learn more about mountain operations, in 2019 Tara moved into the role of Chief of Staff for then-President of the Mountain Division Pat Campbell. In 2021, Tara was named the first female Vice President and General Manager for Crested Butte Mountain Resort, and of the five Vail Resorts mountains in Colorado, she is one of four women at the helm.
Throughout her career, Tara has enjoyed and sought out leadership roles in small communities where she can truly make an impact. She spent 15 years volunteering with the Jamestown Fire Department. As a new resident of Crested Butte, Tara currently serves on the board of the Town of Mt. Crested Butte’s Downtown Development Authority, and as President of the Town Center Community Association. In addition, she is on the board for the Lodge at Mountaineer Square Homeowner’s Association and is a member of Air Command for the Gunnison Valley Rural Transportation Authority.
In her free time, Tara enjoys mountain biking, skiing and camping — making Crested Butte the perfect place for her to call home.
Favorite memory at CBMR?
“My entire first winter season as part of the CBMR team is my favorite memory – it was amazing!”